Growth team evolution for PLG

Mark Roberge

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Growth team evolution for PLG

In a seed funded organization, there may only be two or three people on the growth team.

Therefore, the company focuses on jack-of-all-trade athletes that are good at multiple capabilities, such as a strong engineer with above average design skills or a good product manager with adequate paid marketing abilities. As the organization and growth team scales, resources become more specialized to the function and eventually the buyer role or product type.

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