In a high velocity sale, we notice that these salespeople often discount quickly and in large increments. As a result, they often give away discounts far more than they should and for little in return. In trading, both parties give up something of value in order to be better off.

By definition, trading is win-win. What do they trade for? There are any number of things a customer can do or say that will significantly help a business. References, case studies, social media mentions,PR quotes, and all kinds of other items can form a menu of trading options at different levels of price adjustment.

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