• Add New Logos (growing your total addressable market or serviceable one)
• Improve Retention (increasing lifetime value or money per logo)
• Decrease Costs (reducing customer acquisition cost or operating expenses)
  

It’s important to note that for each goal, there are many strategies which can assist in accomplishing it. Unfortunately, not all strategies are correct for each company. Therefore, please see the attached video powerpoint deck which outlines tips for how to make that strategy successful and the conditions when it is a favorable option.

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