Here’s a snapshot of the underlying principles that we’ll dive into further in upcoming Field Guide articles:

1. Fast-working products must deliver immediate value. The benefit of operating in the low commitment/stakeholder quadrant is that it’s very easy for your customers to start trials. However, this also implies that you have a very limited amount of attention from them, hence your product must work well and fast [...]
2. Habit-forming products must drive group behavior change. Having multiple stakeholders can be both good and bad. While building the product to serve multiple users’ needs can be challenging, your activated accounts can be stickier with better organic retention and upsell drivers [...]
3. Paradigm-shifting products must radically unblock executives. Requiring high commitment from your customer in a trial can make it hard for a company to get initial traction. However, if you can radically unblock a company’s key executive to pursue new avenues of growth, your early visionary champions can help you build a completely new category of software [...]

[Go to original article for deep dive]

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