#4 Improve the Ride: Use Metrics to Iterate on Your Playbook
Once you’ve assigned leaders and defined handoffs, leveraging the right metrics will help you to drive GTM operations by setting goals, measuring outcomes, and keep iterating.
Using this data-driven approach, you can iterate on your GTM just like you iterated on your product during the search for PMF.
The good news? There’s a metric for everything. The bad news? …there’s a metric for everything. That’s why metrics are so confusing. It’s easy to get lost in the cacophony of SaaS metrics.
So which metrics to use — and how? How do you convert the cacophony into a harmonious symphony?
[See original article for breakdown]
Most relevant during:
PMF phase
GTM Fit phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
