5 elements of a sales opportunity plan
Top sellers build strategies to drive sales opportunities, and use planners to help guide them through to the win.
RAIN Group's Sales Opportunity Planner, made up of 5 core elements, has been seasoned over years of use at client sites. It's proven to be effective in increasing win rate.
Sales Opportunity Planner:
- People
- Needs
- Opportunity Goal and Value Case
- Competitors
- Advancing the Sale
The running theme of the Sales Opportunity Planner? Maximizing value for the buyer. Successful sales opportunity plans are built and aligned around buyer value—creating it and communicating it. [See original article for deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
