A guide to personalized Messaging
I've been on a bit of diatribe recently on the topic of personalized messaging -- why it matters, how rare it is, and how to do it. This guide is a combination of my thoughts from the last few weeks, with a bit of color commentary along the way.
A huge benefit of this format -- embedding previous posts of mine -- is that great thoughts from many other sharp minds are right there in the comments. I highly encourage people to have a look, and get differing takes from various people.
First, let me convince you this is important...[Link below for full article]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
