B2B AE quotas by ASP (2020)
B2B AE Quotas by ASP
Groups with higher average selling prices have larger quotas on average. Across all ASP bands, we find that high-growth companies report higher median quotas than laggards.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K