B2B Marketing contribution by revenue (2020)
The share of an AE group's pipeline sourced by Marketing varies widely. Thee median response was 30%. [Go to the link below for the full report]
This includes inbound SDR support and excludes outbound sales development efforts (discussed later).
Marketing’s share of pipeline falls as revenues rise.
[Go to the link below for the full report]
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
