B2B Median annual rep turnover (2020)
B2B Median rep turnover
Median annual turnover sits at 31% split nearly evenly between involuntary turnover (attrition resulting from termination) and voluntary turnover (attrition initiated by the rep - e.g., resignation).
We asked respondents to exclude promotion and/or internal transfers from these calculations.
High-growth companies have higher total turnover, higher involuntary attrition (termination), and lower voluntary attrition (resignation) than laggard companies.
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K