Bottom up account capacity model
Calculate how many accounts to target based on the sales (SDR) capacity that you have.
This depends on a number of factors, including:
- How many contacts you target in each account (how ‘deep’ to prospect)
- How many touches your reps can do in a single day
If you dedicate 100% of your time to outbound/account based prospecting, contact only one contact per account and make 60 touches each day, and touch every account only once a year, then you can prospect into cohorts of 200 new accounts every month or 2,400 accounts each year.
If you decide you want to contact each account in your database twice a year (every six months), which we recommend, then you can handle only 1,200 accounts per rep.
[Link below for full article]
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs $15K-$50K
ACVs > $50K