Bow Tie model
Your revenue engine is a whole system comprised of all actions that occur across the Bow Tie (see image, below).
As CEO, it’s your mission to scale and run the revenue engine — and the people within it — so that you achieve optimal performance.
Your revenue engine is a whole system comprised of all actions that occur across the Bow Tie (see image, below). As CEO, it’s your mission to scale and run the revenue engine — and the people within it — so that you achieve optimal performance.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
