Building a GTM strategy in 7 steps
Developing a go to market strategy framework doesn’t have to be so complicated that it paralyzes you from taking action.
We break it down into seven digestible steps that you can follow as easily as 1, 2, 3!
Step 1: Define your target market and ideal customer profile
Step 2: Define your offer and value proposition
Step 3: Define your brand and positioning
Step 4: Decide which channels to reach your target customers
Step 5: Decide on your pricing strategy
Step 6: Set your sales and distribution plan
Step 7: Choose the right metrics to monitor your progress
[See original article for steps deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
