Buying-side C-Suite participation by ACV
BUYING-SIDE C-LEVEL EXECUTIVES JOIN AN AVERAGE OF 1.4X MORE CALLS FOR DEALS BETWEEN 1 - 10K VERSUS THE NEXT HIGHEST ACV DEALS
C-Level Executives on the buying side are more likely to join on smaller deals as they are likely the leaders of SMB companies, and are more involved in the process of deals. On the other hand, if your deal is of higher ACV, your deal will likely require more meetings with a greater number of stakeholders, but you may not meet with a C-Level executive.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K