CAC Payback
CAC Payback
Also worth mentioning in this section is the CAC Payback time by customer segment shared by Bessemer:
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
Also worth mentioning in this section is the CAC Payback time by customer segment shared by Bessemer:
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