Chapter 3: Sales Materials Basics
Now that your narrative is baked, it’s time to start building the materials that you’ll be using to communicate that narrative to your would-be customers.
The goal of this chapter is to get you to the point where you have a set of materials that you can use to engage, pitch, and close your first set of customers.
Chapter Overview
A Note on Production Value and Speed 2 minute read
Sales Presentations As excerpted in First Round Review and in presentation format here. 16 minute read
Outreach Materials 10 minute read
Demo Scripts 8 minute read
Video Materials 5 minute read
Other Types of Collateral 3 minute read
Most relevant during:
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
