Chapter 4: Early Prospecting and finding your first customers
Now that you have your materials pulled together and are ready to engage with some prospects, you need some prospects to engage with!
And that means prospecting, going out and looking for some relevant potential customers. Later on we’ll be talking about how to do this at scale, and we’ll also be covering how to get prospects to come to you—what’s known as “inbound marketing,” which has been heavily popularized by folks like HubSpot.
Chapter Overview
Ideal Customer Profile: What Does Your Prospect Look Like? 5 minute read
So Who Does Have My Pain Point? 12 minute read
Account Sourcing: Putting It into Practice 7 minute read
Point(s)-of-Contact Discovery: Who Will Be Excited about Your Solution? 8 minute read
Most relevant during:
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
