Chapter 7: Pitching
So far we’ve covered getting your story straight, documenting it well with relevant sales materials, finding accounts and contacts who will care about it, and then getting demos on their calendars.
All of which, of course, is “selling.” But now we’re going to talk about the mechanics of executing your sales presentation and demo and closing business.
Chapter Overview
New-Technology Sales Persuasion Formula
Presentation, Demo & Asking for the Sale
Demo Follow-up & Further Meetings
Most relevant during:
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
