Design partner installs and sales process
Up to this point, as you build your beta version, Design Partners have provided feedback on wireframes, mockups, and demos every 1-2 weeks based on a predetermined cadence.
Now that they have the ability to test your beta version, you’ll need to make the evaluation more formal in order to forecast if they will convert to become a paying customer or just provide more feedback and then move on. This is where your first sales process comes into play.
[See original article for breakdown]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K