If you’re selling car tires, anyone with a car is a fit. And if someone has worn tires they have a pain. To find the people who have worn tires can be hard. However, you may able to identify people who ski by identifying those who have ski-lift passes or have a ski-box on the roof of their car.

In that case, they are likely to have a pain thus they are an MQL. Following a short conversation, you may learn that they go up the mountain a couple of times a year and that they hate putting on chains. Thus making them a sales qualified lead.

Furthermore, you learn that they are going next weekend with a snowstorm coming in, hinting at a Critical event. That turns them into an SAL.

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