Do you know who your future competitors are likely to be? Can you clearly identify what’s likely to drive strategy and demand in your space over the coming years? These are the types of questions that you’ll be able to answer by mapping your ecosystem.

This exercise takes all the information you have about your market, customer behaviors and priorities and consolidates it into a single view.

The output shows:

• Who you compete with today
• Who is influencing the strategic direction of your sector
• Who is likely to enter into your space
• What opportunities there may be for future growth in adjacent spaces
• Which key customers set the demand dynamics for your space

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