Email communication for Won Deals
As deal size increases, the amount of email communication intuitively increases, similar to the sales cycle duration, but how much more communication takes place in winning deals, compared to losing deals?
Across the board, deals that were won saw 29% more email communication compared to lost deals. In deals worth $25,000 or more, winning teams sent 45% more emails than losing teams, on average.
The average winning deal saw a total exchange of 141 emails between the account and sales teams.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
