Enterprise deals are 233% less likely to close if the DM isn’t involved: (I wouldn’t blame you if you wanted to read that line again.)

That’s such a big dip that you can safely say it’s virtually impossible to close enterprise deals without a DM directly involved.

That huge drop off is what I call a data cliff.

And enterprise deals that don’t involve DMs drive right off it (RIP).

At this point, everyone knows how critical DM involvement is to deals, especially complex ones. But most sales leaders still lack visibility into whether DMs are involved in their deals. You might think they are. But that’s different from knowing they are.

Imagine what this level of visibility would do for your sales execution:

Sales reps could prioritize at-risk accounts and get to power.

Front-line managers could coach better and create actions plans.

And senior leaders could forecast with confidence and accuracy.

It’s win-win-win.

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