It’s obvious that bigger deals have longer sales cycles, but what is less-obvious is that lost deals consistently take about 57 days longer to realize. It’s almost as if there is an expiration date on deals and, depending on your deal size, those between 50 and 220 days should be re-evaluated.  

It takes 151 days to win a deal, compared to 208 days to officially lose a deal, on average. This 57-day window should be where you increase your communication with the prospect, either through email or in-person meetings, more on this to come.

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