1. Only three sourcing strategies account for every B2B company’s very early growth (unlike the seven strategies for consumer apps). Thus, your choices are easy, yet limited.
2. In practice, it’s even easier — almost every B2B business BOTH hits up their personal network AND heads to the places their potential customers were spending time. The question isn’t which of these two routes to pursue, but instead how far your own network will take you before you move on.
3. It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.
4. Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.
5. Getting press is rarely the way to get started
   

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