Fire up the flywheel to drive momentum
At this point, the entire go-to-market organization at Hyperscience had to change — and this is how they did it:
- To captivate new potential champions, the marketing team amplified the voice of their customer through content and social media campaigns.
- To catalyze new sales they worked diligently to shorten time to value by 75 days through product accessibility and delivery improvements.
- To cultivate, Hyperscience committed to being customer-centric in everything they do.
- And finally to solidify the creation of new champions, the company further established its Customer Advisory Board, allowing them to provide valuable feedback to the product roadmap process.
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
