Four way fit
At every stage on the journey of company building, it’s the job of the top team to develop claims within these domains and subdomains.
The Four-Way Fit framework makes new contributions to innovation by elevating two domains underrepresented in the lean startup framework: Model (business model) and Team.
Then, at the subdomain level, it does the same — highlighting such subdomains as market viability, product dependencies, unit economics, cash flow, competitive moat and team competencies — subdomains not adequately addressed in the lean startup framework.
The Four-Way Fit framework is composed of fourteen subdomains underneath the four domains, as follows:
Market
- Market viability
- Customer segments
- Gaping problems / screaming needs
Product
- Product features
- Product dependencies
- Value proposition
Model
- Pricing
- Unit economics
- Customer acquisition method
- Cash flow
- Competitive moat
Team
- Competencies
- Roles / Structure / Selection
- Teams / Objectives / Decision Methods
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
