However, pursuing a new segment needs to be a company initiative. It may even require you to reassess your product-market fit and reimagine your GTM strategy template.

Comparing spending flexibility, you’ll find that Pro-user is cost-centric and max out at spending $1,000/yr. In Mid-Market, the value of a specific product is obscured by many other products and often you find yourself selling to only a small group or department at best.

Enterprise vs SMB: The enterprise market may use lengthy RFP/RFQ purchasing procedures based on spending thresholds and are often focused on the service offered. SMB, on the other hand, offers greater flexibility—spending anywhere from $1,000 to $100,000, and with shorter 30-90 day sales cycles as they seek immediate impact.

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