GOOD and GREAT User Retention

• Consumer Social: ~25% is GOOD, ~45% is GREAT
• Consumer Transactional: ~30% is GOOD, ~50% is GREAT
• Consumer SaaS: ~40% is GOOD, ~70% is GREAT
• SMB / Mid-Market SaaS: ~60% is GOOD, ~80% is GREAT
• Enterprise SaaS: ~70% is GOOD, ~90% is GREAT
  

GOOD and GREAT Net Revenue Retention

• Consumer SaaS: ~55% is GOOD, ~80% is GREAT
• Bottom-Up SaaS: ~100% is GOOD, ~120% is GREAT
• Land and Expand VSB SaaS: ~80% is GOOD, ~100% is GREAT
• Land and Expand SMB / Mid-Market SaaS: ~90% is GOOD, ~110% is GREAT
• Enterprise SaaS: ~110% is GOOD, ~130% is GREAT

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