Growth endurance for private companies (2021)
Growth Endurance equals current year growth rate divided by last year’s growth rate.
While the 80% rule for public cloud growth endurance is not an absolute, for public cloud, growth endurance tends to be relatively narrowly distributed – in 55% of data points, public cloud companies had growth endurance between 70-100%.
However, in over 30% of the time, public cloud companies actually accelerated their growth year over year for growth endurance over 100%. Only 15% of the time does growth endurance fall below 70%.
Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
