Growth Persistence
Growth Persistence
To summarize:
- There’s a moderate-to-high correlation between a company’s growth in any given year and the following year.
- For investors looking at SaaS companies with $10M+ ARR, and even more so for public markets investors, it’s a useful heuristic to assume a) that growth rates decrease over time and b) that growth rates will decrease by something in the order of 10–40% per year. This assumes that you don’t have insider knowledge or other strong reasons to believe that the company is on a different trajectory.
- The moderate-to-high correlation mentioned above holds for earlier stage SaaS companies as well, but there are so many exceptions that founders shouldn’t be discouraged by a slow year. It’s all about trying to understand why growth went down and what can be done to reignite it.
Most relevant during:
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K