Growth team evolution for PLG
In a seed funded organization, there may only be two or three people on the growth team.
Therefore, the company focuses on jack-of-all-trade athletes that are good at multiple capabilities, such as a strong engineer with above average design skills or a good product manager with adequate paid marketing abilities. As the organization and growth team scales, resources become more specialized to the function and eventually the buyer role or product type.
[Link below for full article]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K