Hiring a VP of Sales or CRO will depend on which milestones you've hit that are defined by the CEO and the Board. This typically starts at a specific revenue target, pipeline metric, and/or user-counts for a product-led-growth model after you've found some form of product-market fit (PMF).

There are several elements to consider that determine the type of sales leader you would need. We’ll touch more on this in a future post, but there are some common traits every sales leader should have and which you should vet for throughout the interview process.

Here’s the interview process and questions we use at Unusual, working alongside our portfolio companies to ensure a successful sales hire at the seed stage.

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