How email engagement impacts Win Rates
The success gap really widens when you look at the unique number of prospects involved in a deal via email:
On average, winning deals involve 8 points of contact via email.
Losing deals only have 3 points of contact via email.
That’s a 243% difference in engagement.
And it gets results.
Winning deals make use of a second layer of stakeholders in security, legal, and IT. Having influence over them is important because they add more force to your sales momentum.
The message couldn’t be clearer: the more stakeholders you access through sales meetings and email, the higher your success rate. That makes multi-threading a must.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
