How much Marketing vs. Sales spend
Sales engagement often involves the tricky question of how much to spend on sales vs. marketing, and more.
This video shares the fundamentals startup founders need to know around sales engagement. You can watch this entire series of snack-sized videos, or mix-and-match your own playlist of topics for your particular questions and company needs.
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs $15K-$50K
ACVs > $50K
ACVs < $15K
