How to price your SaaS product
In the beginning, the actual number you're charging isn't that important.
There are some exceptions, but for the most part, you should first be figuring out the range you're in: a $10 product, $100 product, $1k product, etc. Don't waste time debating $500 vs. $505, because this doesn't matter as much until you have a stronger foundation beneath you.
What matters much more is two other questions:
- Your value metric
- Your ideal customer profiles and segments
These two elements are the foundation of your monetization and pricing strategy. Let’s explore them individually. [Go to original article for deep dive]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K