How to price your SaaS product

Lenny Rachitsky

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Patrick Campbell

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How to price your SaaS product

In the beginning, the actual number you're charging isn't that important.

There are some exceptions, but for the most part, you should first be figuring out the range you're in: a $10 product, $100 product, $1k product, etc. Don't waste time debating $500 vs. $505, because this doesn't matter as much until you have a stronger foundation beneath you.

What matters much more is two other questions:

  1. Your value metric
  2. Your ideal customer profiles and segments

These two elements are the foundation of your monetization and pricing strategy. Let’s explore them individually. [Go to original article for deep dive]

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