how to make your first sales hire and scale a product led growth team - great timing especially following the deep dive on Figma’s product and TAM expansion in last week’s newsletter

• when to add the human touch in the PLG journey to guide customers and add value and get strong product feedback
• use data in early days and have to look at right signals, knowing when to go outbound for a PLG motion
• need clear product delineation for “upsell” to enterprise tier - usually admin, security and some end user feature to capture more value
• Quota - start with lower quotas early as sales folks need to make money and over time and as company scales, gradually increase quota