Without following at least some of these eight qualities, it is extremely difficult to make a PLG strategy work for your current product or company. These eight characteristics are:

1. The product market conditions are right for the strategy.
2. The value of the product is perceived by the user as being a unique “highest-value-product” that they want to use regularly.
3. The user realizes significant ongoing value quickly and easily with little-to-no help from company personnel.
4. The product “paywalls” follow, rather than lead, the actual value that the user receives and pricing scales as usage increases and more value is delivered.
5. The product has features that allow the product to market, sell and onboard new users.
6. Marketing aims to engage users with the product rather than engaging buyers with a sales team.
7. The product has a built-in network effect.
8. There is a strong product champion within companies using the product to drive greater adoption.

[See article for deep dive into each characteristic]