your growth in qualified leads, measure month-over-month, every month. It’s real time, not lagging, and it clearly predicts your future revenues and growth.

And it’s more important strategically than your revenue growth this month or this quarter.

• If you set as a top corporate metric growing your LVR about 10-20% greater than your desired MRR growth — and you have a consistent sales team — you’ll hit your revenue goals.
• And the great thing about LVR is while sales may ultimately have a quarterly variance, and while a lost renewal can hurt — there’s no reason leads can’t grow every single month like clockwork. Every single month.
• If your leads are growing faster than sales, then an upgrade in sales will almost always lead to higher growth. Often, much higher growth.
  

As long as you are using Qualified Leads, and you use a consistent formula and process to qualify them, you can then See The Future:

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