Leading Sales Development
Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams.
In the book, you will learn the art and science of:• Hiring and developing top talent• Building motivational compensation plans• Crafting the multi-touch, multi-channel sales engagement cadences scientifically proven to drive replies• Defining, managing, and optimizing sales development performance metrics• Creating a sales development organizational structure that is right for your team
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
