They can be grouped under categories, each with their corresponding processes:

• Territory Management: describes how a revenue org deploys efforts across accounts and prospects.
• Account Management: describes how a revenue org acquires, retains and expands select accounts.
• Pipeline Management: describes how a revenue org deploys efforts across opportunities in the pipeline.
• Opportunity Management: describes how a revenue org qualifies and advances multistage deals.
• Customer Success Management: describes how a revenue organization onboards and delivers value to customers.
• Customer Interactions Management: describes the process of planning, executing and documenting interactions with customers.

This digram shows the most relevant processes for a given Go-To-Market motion, the most likely sales development, sales and customer success motions along with the typical team supporting those processes.

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