M is for Metrics

E is for Economic Buyer

D is for Decision Criteria

D is for Decision Process

I is for Implicate the Pain

C is for Champion

Wait is it MEDDIC? or MEDDICC or MEDDPICC?

It can be either. While many still refer to the methodology as MEDDIC, the methodology is most commonly implemented today as MEDDICC or MEDDPICC. The additional letters stand for:

P is for Paper Process

C is for Competition