• Need
• Economic impact
• Access to authority
• Timeline
  

We’ll dive more into each part of the acronym later, but for now know that the N.E.A.T. sales technique is really about locating the most prominent needs or pain points of the prospect and then responding to those with your product positioned as the solution. N.E.A.T. Selling™ focuses on listening and understanding first.

N.E.A.T. is considered to be more effective as a lead qualification process —it helps you understand your prospects’ needs while eliminating prospects who wouldn’t be a good fit for your solution.

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