Opportunity Creation forecasting method
This model helps you predict which opportunities are more likely to close based on demographic and behavioral data.
Let’s go back to our Romantic Comedy analogy. It’s often easy to predict what each character will do based on their appearance, and how they behave and interact with each other.
Predicting an opportunity’s likelihood to close is similar. By looking at demographic and behavioral data, we can get a better sense of the probability to close and the expected value of the deal.
[See original article for example calculations]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
