1. DIY Self Service: A complete end-to-end web experience where clients educate themselves and complete the purchase online. For example, Atlassian made waves by growing to a huge size using a very low-touch sales model.

2. Transactional selling: Helping customers buy the solution they picked themselves, often through online research. These customers often are in a hurry and ready to buy.

3. Solution selling: Customers already understand their problem and want sales to address specific issues with products and services. Customers buy in days to weeks.

4. Consultative selling: The customer does not fully understand the problem. Sales has to diagnose the customer’s situation to determine the right solution. Sales can take 6-18 months.

5. Provocative selling: Sales experts can identify clients who will face a problem before the client himself knows. They provoke an executive client into action. Often applied to innovative solutions, this B2B sales methodology takes anywhere between 3 to 9 months.

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