PLG playbook for GTM startups

Mark Roberge

Managing Director, Stage 2 Capital
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PLG playbook for GTM startups

PLG Playbook for B2B Startups - Summarized

[Link below for full article]

Most relevant during:

PMF phase
GTM Fit phase
Scale phase

Most relevant for:

ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
Go to the Source

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