One ­time revenue spikes that aren’t repeatable won’t help you achieve consistent year­ after ­year growth.

Predictable revenue from lead gen can take 2­12+ months due to time spent on whether to start a new program, implementing it, and adding in your sales cycle length. Results / ROI = Simple prospective that was highly effective, repeatable, and predictable.

Makes it easy for sales reps to ramp up and succeed. Allows you to predict results of new hires, how long it would take to ramp up and become cash flow positive for the company.

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