PUKKA
I’m going to set up the framework today and in future posts I’ll drill down into each area.
We called our methodology PUCCKA
= Pain. Unique Selling Proposition. Compelling Event. Champion. Key Players. Aligned Purchasing Process.
We were based in England and it was a play on the British Slang “Pukka,” which means high quality and genuine and was popularized by one of our favorite chef’s — Jamie Oliver.
[Link below for full article]
Most relevant during:
PMF phase
GTM Fit phase
Scale phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K
