Qualification level by model (2021)
Qualification level by model
- As ASP rises, “money” and “timeframe” are less frequently included.
- Outbound motions are more likely to include “right profile” and “authority.”
- Inbound motions are more likely to include “pain/need,” “money,” and “timeframe.”
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Most relevant during:
GTM Fit phase
Scale phase
PMF phase
Most relevant for:
ACVs < $15K
ACVs $15K-$50K
ACVs > $50K