Quota attainment by SDR (2021)

Trish Bertuzzi

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Quota attainment by SDR (2021)

On average, 68% of reps in a given group achieve quota.

There has been remarkable consistency around this metric over the years. Two-thirds of reps achieving quota seems to be the natural equilibrium.

We note a 5% (percentage point) improvement in quota attainment in High-Growth companies versus Laggards (71% versus 66%).

[Go to the link below for the full report]

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